Obsessed with the elevated state of possibilities and always ahead of his time, Sorarun invades design and innovation boundaries to create future-ready mobility solutions today. Coalescing performance, safety, and sustainability, Soranun leads ETRAN to consistently offering the best mobility solution with a conviction to “Drive the Better World.”
Chairman, Investor, Executive Board
Archawat has over 25 years of experience leading some of the world’s most beloved brands, such as Coca-Cola and Pepsi. A true believer of humanity and our infinite ability to turn problems into possibilities, Archawat works with Soranun to put a method into the madness. As the Executive Chairman of ETRAN, Archawat will guide the company to pursue growth with purpose: to build the cleanest, most efficient, and equitable world. Also in the picture is “Mafia,” a six-year-old male chihuahua, always reckless and restless.
Thiti is behind many brands’ commercial success, from Coca-Cola to Mars and to Dole Packaged Food. The master of both worlds, Thiti fuses the old with the new, delivering Sales and Marketing programs that capture the attention across generations. Specialize in revenue growth management, Thiti will lead ETRAN’s commercial operations to grow with speed and scale. He is currently Managing Director of Dole Packaged Food, Thailand.
A brilliant legal mind, Tanva is one of Thailand’s most sought after legal advisors among startups and tech entrepreneurs. His unique understanding of the fast moving technologies and the complex legal landscape, lend rich perspectives which will allow ETRAN a sure footings as her business grow in size and complexity. Tanva is currently a Partner at Grant Thornton Thailand.
Sirot has over two decades of experience leading the formation of major business/economic development strategies in both public and private sector. Currently the Managing Partner of Exformat, an investment company focusing on emerging opportunities in the creative industry. Sirot was a veteran investment banker with JPMorgan’s Southeast Asia. He also served as the Secretary to the Finance Minister in 2009.
The Company has established 5 categories corporate governance policy complied to good corporate governance defined by The Securities and Exchange Thailand for listed company 2006. The provisions set The guidelines are based on a practical level. The Company also brought good corporate governance principles to guide policy development for management and business operations run efficiency and transparency. This will provide protection and increase the confidential to shareholder, investor, employee and all related party.